Hi, I am Kyra. Ask me how I would describe myself as a human and I will tell you about my ​mottos to be kind, to live life to the fullest, and to always try to make a difference. I will share my ​love for people, the more colourful and diverse, the better. I will give you a 'hint of Dutch'. I believe ​in genuinity, honesty, empathy, an open mind and heart, good intentions, and the right to be ​treated fairly. I am creative and will use this to improve any aspect of everyday life.

My purpose is to support others, in life and work. Everything I do, I do from the heart and a drive + ​determination to never give up on anything or anyone.

Now ask me how I would describe my business, my brand, and you will hear me use the same or ​similar words: creative, genuine, inclusive, empathetic, a strong eye for detail, supportive, honest, ​determined, professional, and thoroughly enjoying its purpose in life.

It makes sense, because me and my business share the same passion, values and goals. Not only that. We are both consistent in who we are, how we ​communicate, and how we present ourselves to the world. And we are here to help you find your visual (brand) identity!

Kyra Goede has been working in the Marketing & Communication field since 1998, with a special interest in branding, concept marketing, specialising in ​specific audiences, visual identity and graphic design.

Who is your brand? What gives your brand a personality?

How about this: everything you stand for, as a person and as a business. Your business model will already be rooted in your values and beliefs, your mission and vision, the things that you are passionate about and get you excited, your life, your dreams, your story!

This is the heart of your brand. It is authentic and unique. Once you have this on paper, you will start to feel excited.

The next step is to translate your brand personality into a visual identity, your ‘look and feel’. A strong visual identity helps your audience identify with your brand, based on an emotional connection. It consists of your brand logo and colours, your choice of fonts, graphic design style, choice of photos/images, and the way you present these elements on your website, marketing material, socials, and in-store/on-site.

Everything you show and do within and outside your business needs to be coherent. All touchpoints need to show and breathe the same personality and visual identity.

Two things are KEY in getting this right: harmony & consistency.

It does not end with the visual aspect of your brand personality. Your brand voice and tone need to align with it too, the way you communicate with your audience, the way you ‘speak’ online and offline, the way you respond to messages, and your choice of wording in your brand content. Every. Single. Time. In the online world you only get about 53 seconds to make that first connection with your audience. Present your branding correctly and consistently and you will make it happen. One mixed message or confusing signal can push them away.

Let’s strengthen and align your brand personality and visual identity!

Explore how we get to work together and what is included, below.

Who is your brand? We will explore your business and brand personality, with the help of questionnaires, an open chat and a close look at your place in the community.

How to perfectly reflect your brand personality in the ‘look and feel’ of your branding, from logo and brand colours, to choosing and/or creating images and visuals.

Creating and/or revising visuals for website, marketing material and social media to ensure harmony and consistency.

Analysis of your target audience and existing followers. Description and visualisation of your ‘Ideal Customer’.

One for on the wall!

How do you communicate with your audience? For effective marketing and a strong brand experience, your tone of voice needs to fully align with your brand, your services, and the customer experience, both online and offline.

This is an additional service for those who would like some help in setting up, mastering, and/or strengthening their professional social media accounts, based on their brand personality, with the look, feel and tone that define their brand.